Small Business Marketing: A Vanguard’s Tale

On November 1st 2015 I uprooted my family to come to Utah from Las Vegas in hopes of a better career.  The current job I held was not ideal and people running it were sketchy to say the least.  After receiving a massive pay cut, I decided to look for a new job. I thought this was going to be a great opportunity to find that dream company.  Unfortunately there are not a lot of tech companies in Las Vegas, so I started set my sights on Silicon Slopes here in Utah. It wasn’t hard for me to find a job in marketing. I had been doing it for years in many different ways.  I landed something at what in my mind was my “dream job!” Free Lunch Fridays, massages and haircuts every month, NERF guns and a ping-pong table! It wasn’t until later while watching  the Adam Ruins Everything episode on work that didn’t know how big of a mistake that was.

So, with the dream job acquired, I made the next logical step and purchased a home in a great neighborhood and close to work.  Everything was coming up me!

Now this is the part of the story where things start going downhill. Changes started happening. Some good and some bad. The dream started become uncomfortable and then a nightmare.  Longer work hours, higher pressure than I had ever experienced and when I got home I would still be working to try to get ahead of the next day, but to no avail.

I was originally hired with the expectation of creating and running a video department, where we would create promotion videos to market for our clients. Each week that passed I hoped to continue the conversation the founder of the company and I had in the interviewing process.  Before I knew it, it was time for my 3 month review and I thought, “This was it! This was going to be the day!” But instead of giving me hope it made me more nervous as the founder was now back tracking on some of the things he told me he wanted to do and for the first time in my life I thought to myself, “Could I actually lose my job?”  I had maintained a job in 2008 when the economy was crashing.  Now when things are actually good could I wake up one day and not have a job? NAH!

Well, my suspicions were correct and one day out of the blue I was calling into a conference room with 3 people including the founder and was told that they couldn’t afford to pay me anymore. They were going to hire 6 interns!  I felt old, like 65 and we need you to retire old.  I’m 33 and being replaced by 6 interns!  I couldn’t believe that my education and experience was to my detriment.  After the meeting, I gathered all my belongings, that fit into a backpack, and headed home.

Now, if you’ve ever experienced this you’ll know that next step is the single most worst experience.  I had to let my wife know that I was coming home early and I didn’t have a job anymore.  I remember calling her and not being able to speak for a while.  Finally, after an awkward silence,  I told her and it was heartbreaking.  She was panicked!  Stressed that we had just bought a new home, doubting if moving to Utah was a good idea.  I did my best to let her know that it would be OK, but the truth is, I didn’t really know.  I came home and immediately started looking for jobs.

It was during this time that I started dusting off some old ideas and started consulting for companies.  This was the dream job! Doing things for myself. I didn’t need all the pointless perks, but rather the feeling of doing my own and providing for my family.  That is were the heart and soul lies in Vanguard marketing and Design.  That is why I’m passionate about what I do and all the small business owners that I want to help. If it wasn’t for the fear I would have never revitalized Vanguard as you see it now.

I am truly thankful for the terrible jobs I’ve had.  They brought to light a lot of things that I felt could have been done better especially for people needing to market their companies.  This has defined this company and I hope to be apart of your journey.

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